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Driving Sustainability: Indian startups Leading the way in Eco-Friendly Innovation

A tree coming out of a broken glass ball , has a garden background behind

The climate crisis demands immediate and decisive action as temperatures rise, polar ice melts and extreme weather events intensify. According to the IPCC, human activitiy's impact on the environment has already caused approximately 1.0°C of global warming above pre-industrial levels. Greenhouse gas emissions, primarily from fossil fuels, trap heat in the atmosphere, disrupting weather patterns and ecosystems worldwide.



Why is there a need for eco-friendly brands?


Through innovative technologies and a reliance on renewable energy sources, they pave the way for a future where environmental sustainability is the norm.

Supporting these eco-friendly brands is essential for addressing the climate crisis and ensuring a livable planet for future generations. Together, we can work towards mitigating the impact of climate change and creating a more sustainable future for all. By making informed choices and supporting businesses that prioritize environmental responsibility, we can collectively drive positive change and create a world where our actions lead to lasting environmental benefits.


"Curious about who's leading the charge in sustainability among Indian brands?"

Here are five eco-friendly Indian startups actively embracing sustainability and making a positive impact.


1. Cool the globe


Factories producing white smoke with blue sky as the background

Have you ever attempted to make a meaningful difference for the environment but found yourself stuck, unsure of what steps to take or how to track your progress? Try Cool the Globe app. Effortlessly track your carbon footprint daily and access customized guidance for reduction on our eco-friendly platform. Monitor real-time savings worldwide, empowering users to establish and attain monthly and yearly targets for reducing emissions effectively. Join the community in taking actionable steps towards sustainability, ensuring a greener future for all. Take charge of your environmental impact today and contribute to a more sustainable world for generations to come. Join the movement here


2. Bombay Closet Cleanse


A man putting a bunch of clothes in a brown coloured box

At the forefront of sustainable fashion, this women-run thrift store passionately promotes eco-friendly and sustainable living through circular fashion practices. With a deep commitment to minimizing environmental impact, they meticulously curate their collections by thoughtfully sifting through a diverse array of items sourced from resellers and donors worldwide. Every garment is handpicked with utmost care, ensuring it aligns with their dedication to promoting ethical and environmentally friendly fashion practices. Their curated selections not only inspire and delight lovers of thrift and vintage apparel but also contribute to a more sustainable future. Join them on their journey towards eco-conscious living, where fashion not only looks good but also does good for the planet. With each purchase, you're not just adding to your wardrobe, but also supporting a movement towards a greener, more sustainable world. Check out their latest collection here


3. Bamboo India


There are a bunch of bamboo toothbrush on a wooden tray on a white marble table

Bamboo India is on a mission to completely change the way we view bamboo – from merely "The Poor Man’s Timber" to a symbol of wisdom and sustainability. Through their innovative approach, they offer a diverse range of bamboo products, ranging from toothbrushes to earbuds, serving as eco-friendly alternatives to plastic. However, their vision extends beyond profit margins; they prioritize impact, aiming to reduce plastic waste and promote sustainable living practices.. With each purchase, customers not only contribute to safeguarding the environment but also experience the satisfaction of using products that are both ethically produced and are high quality. Join Bamboo India in its journey towards a greener, more sustainable future, where bamboo emerges as the wise choice for both consumers and the planet alike.


4. Canvaloop


clothes made of agricultural waste, lying on a shelf in a factory floor

Canvaloop is at the forefront of innovation, specializing in the transformation of agricultural waste into eco-friendly, textile-grade fibers, effectively giving these materials a new chance at life. Through their closed-loop system, Canvaloop takes agricultural waste and converts it into high-quality fibers for textiles. This sustainable approach not only minimizes environmental impact but also offers a viable alternative to non-biodegradable synthetic fabrics. What sets Canvaloop apart is its commitment to a fully self-sufficient and eco-friendly process. By employing solvent-free methods and utilizing bio-waste for heat generation, they ensure that every step of their production is environmentally friendly. Furthermore, Canvaloop's dedication to zero waste is evident in its internal water recycling practices, resulting in the creation of truly sustainable products. Join Canvaloop in its mission to change the textile industry and pave the way for a greener, more sustainable future.


5. No nasties



A man is standing with a yellow shirt on in a dark room and there is a person behind him

No Nasties is a symbol of sustainability, dedicated to crafting eco-friendly and planet-positive clothing. Their commitment starts with sourcing organic cotton from small-scale farmers in India, facilitating sustainability and supporting local communities. By choosing organic cotton free from GMO seeds and harmful pesticides, they ensure their clothing is environmentally friendly and socially responsible. As a carbon-neutral company, they reduce their environmental footprint and offer transparent evidence on their website to build trust with customers. They also minimize packaging waste with biodegradable packaging, contributing to a circular economy. What sets No Nasties apart is their commitment to transparency and accountability, making every purchase a step towards a greener future. Save the environment by supporting them here


As consumers, our choices have a profound impact on the environment. By supporting eco-friendly brands, we not only invest in products that are sustainable and ethically produced but also contribute to a healthier planet for all. Let's recognize the importance of protecting our environment and make conscious decisions that align with this goal.


“The environment and the economy are really both two sides of the same coin. If we cannot sustain the environment we cannot sustain ourselves.”

-Wangari Maathai






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